Deliverability guide
The basics of reaching the inbox.
What SPF, DKIM, and DMARC do, why warm-up matters, and the habits that keep a sender's reputation healthy.
3DNS records to set
2–4 weekstypical warm-up
Under 0.1%complaint rate to aim for
Authentication
Prove the email is yours.
SPF lists who can send for you, DKIM signs each message, and DMARC tells inboxes what to do when checks fail.
- Send from a subdomain
- Align DKIM with your domain
- Start DMARC at p=none, then tighten
Reputation
Earn trust gradually.
Start with your most engaged contacts, raise volume slowly, and remove people who never open.
- Warm up with engaged contacts
- Suppress bounces immediately
- Sunset unengaged contacts
1,291 contactsTap a rule to toggle it
Make the next send count.
Bring your store and the audience you’ve built. We’ll put the right system behind it.