NewAdvanced segmentation is live

Segments

Slice your audience any way you think.

Combine purchase history, browsing, products, and engagement into live segments that update as customers shop.

16built-in lifecycle segments
Livecounts as you build
AND / ORrule groups

Builder

Rules that read like a sentence.

Stack conditions on orders, spend, products, categories, events, and profile fields. The count updates before you save.

  • Order count, spend, and recency
  • Viewed, carted, and bought products
  • Email and SMS engagement
1,291 contactsTap a rule to toggle it

Lifecycle

Lifecycle groups, built in.

New, active, loyal, champions, at risk, and lapsed customers are calculated for every store automatically.

  • Recency, frequency, and spend scoring
  • Abandoners for the last 7 days
  • Engaged and unengaged contacts
Attributed revenue$18,240
ExampleLast 30 days

From the guides

Put the details into practice.

Segments that do something.

Trigger journeys

Start a flow the moment someone enters a segment.

Target campaigns

Send to any segment as it looks right now.

Contact profiles

See which segments a customer is in and when they joined.

Questions

Good to know before we talk.

How often do segments update?

Continuously. Store events re-check the customer's segments as they come in, and a scheduled pass catches time-based rules.

Do I have to build lifecycle segments myself?

No. Sixteen built-in segments are created for every store, and you can duplicate and edit any of them.

Make the next send count.

Bring your store and the audience you’ve built. We’ll put the right system behind it.